Tuesday, 7 February 2012

Strumpets Bazaar- The new face of Vintage

Back in September i worked with Jayne Horder the creator of the vintage retail business Strumpets Bazaar. We arranged a photo shoot around the local towns of Mirfield and Morley, modelling the clothes sold in her Etsy shop. The photographs were a hit with Jayne and her customers. So in January, Jayne and I arranged a meeting to discuss rebranding her business. Designing a Logo and Leaflets/ double-sided postcard to promote the business.
When designing the logo i went through loads of ideas, taking inspiration from vintage type and traditional logos. I wanted to create that original vintage look- with abit of pzazz! (i love that word). Plus we needed the colour red in there to create that strong look and because Jayne is "Surgically attached to the colour red" (her words). I put that together with two of the images i took earlier in September. My favourite is the girl in the phonebox. This image gave me chance to work my new style of illustration with my photography. I got to mix in a few quirks in there too, finding words like (New) old! Plus in the telephone sign it also says " Get them in every colour". After talking to my brother he said that she looks like a female Doctor Who- which fits perfect with the Vintage theme and 'Time-travelling with clothes'. There should be more to come from my collaboration with Strumpets Bazaar, so keep your eyes open :)

Copyright of Natasha Aldred and Jayne Horder 2012

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